In an increasingly connected world, privacy remains major concern. Today, it’s not only our computers and smartphones that are connected to the internet, but it’s our cars, too. On our computers, we can install software to help protect our information from intruders, but what about our cars? How can we make sure that the personal information stored in our cars remains secure?
Cars contain information that would be invaluable to a variety of companies – geo-location data and speed are just a couple of examples. This kind of data would allow companies to target ads to you while you’re on the go.
BMW owners need not worry. According to BMW’s Sales and Marketing Director, Ian Robertson, BMW connected car data will remain confidential and secure. The automaker has assured their owners that they will not sell any personal information, and have installed firewalls to safe guard the car’s data from any intruders.
“There’s plenty of people out there saying: ‘give us all the data you’ve got and we can tell you what we can do with it’,” Robertson told the Financial Times, adding, “And we’re saying: ‘No thank you’.”
Though Robertson mentioned that advertising and “Silicon Valley” companies are asking for the information, he declined to say which ones.
Here at BMW of Santa Maria, we think it’s about time for more auto manufacturers and consumers alike to stand up against the exploitation of customer information. A big round of applause to BMW for taking a stand.